New Delhi ( V.N.Jha ):- Big Billion Day of e-retailer major Flipkart have added weird dimensions to e-retailing war in India. The big Tuesday 7th October created history by selling 20 lakhs products worth 800 crores in just 10 hours . It was by far the biggest sale volume in day for 3 billion annual e- retailing giant. But at the same time this Jumbo online exercise led to nasty experiences gross disappointments charges of overcharging through dynamic pricing ,malfunction of the website , angry responses from the loyal consumers and also protest from companies like Sony , Samsung & LG – suppliers to the Company, talked of boycotting the e – retailer over indulgence in Predatory Pricing FilpKart moved swiftly to limit the damage by profusely apologizing to customers by writing a email and said that they were really and truly sorry .
So what really went wrong and what it means for the Future Business? Online Shopping is getting Bigger in Indian in terms of Sales Volume at the cost of Trust of Customer. Logistics companies associated with the business are saying that the Inventories and Merchandise capacity are much lower than actual Demand and such mega Online sales day ,On the other hand Companies like Future Group and other Vendors have vehemently protested against strategy followed by Online Selling companies for Anti-competitive Measures for selling Products below cost price definitely consumers deserves better improved Deals .
