New Delhi: On 2nd October, Mahatma Gandhi`s birthday, In a first, the PM Narendra Modi with a broom in his hands and a pledge to `clean India` on his leaps, exhorted the lakhs of govt. 
servants/ ministers/ politicians and the billion plus people of this country to clean towns, cities, villages and streets and workplaces of India. Famous for delivering things on strict timelines, Modi set a date for completion of this mission by 2nd October 2019. While the PM wishes that this drive should be beyond politics, as Bapu`s dream of cleanliness remain unfulfilled and assured of it`s doability by citing the impossible feat of Mars Mission achieved by India. DNA examines the stakeholders, Political and Administrative Mechanism, variety of Partners involved in this mega mission and whether they all can act in unison transcending the political, economics & social divides. For, whether, it is UPA`s Nirmal Bharat Abhiyan or NDA`s Swacch Bharat mission, both being politically correct, have to go beyond symbolic idea and political optics. We must remember that Gandhi`s message was not wrapped in feel good message neither he cared for the “image” effect unlike the present mission which has a sound & fury of Aspirational India and Investor`s concerns too.
Vital statistics related to sanitation
STAKE HOLDER of Swacch Bharat
Deficits, `clean India` mission may suffer from:
Broom Biz and “Clean” commerce 
Modi`s Pet scheme meant a gala time for Broom sales across the states. It also means a lot of business opportunities for sanitation goods and services. The India Inc. has lapped it up with enthusiasm and companies like Tata Consultancy, Vedanta, Bharat foundation of Bharati telecom, Dabur and NGOs like Sulabh have pledged funds for Toilet construction in schools and Rural areas and also announced mega cleanliness drives. Many companies engaged in the business of making sanitation & toiletries products have gone in far enhancement in capacity creation. MNCs like Reckitt & coleman and Hindustan Unilever, makers of brands like Dettol, Domex and sanifresh may benefit from the surging demand over a period of time. Besides, this mission will also provide them with an opportunity to show their social concerns via CSR initiatives.
